Selected experiment
Holafly · product page · mobile
Capturing visitors who are not ready to buy yet
Visitors planning a trip more than 7 days out usually leave without buying. We offered them a discount in exchange for their email and won them back later through CRM.
19.4%of exposed users left their email
Experience
Product Hackers · Growth Manager
Clients: Holafly, Stradivarius and Baleària
- Own the experimentation roadmap and statistical methodology across web, app, checkout and CRM.
- Coordinate the account’s Growth Managers with CRO, Product, Pricing and Data teams.
- Automate experiment operations with AI agents: documentation, analysis and quality control.
Making Science · Senior Data & CRO Consultant
Accounts: Mapfre, Verti, Inditex, Carglass and Verisure
- Measurement plans and expert GA4 (web and app) and GTM implementation for key accounts.
- Looker Studio dashboards and CRO strategy for enterprise clients.
Growth Marketing Manager · Freelance
- Growth strategy: acquisition with Google Ads, conversion and CRO.
- Measurement plans with GA4 and GTM, and reporting in Looker Studio.
Business development · 2018–2020
Room Rent Consulting · Business Developer2019 – 2020
La Laguna Gran Hotel · Procurement2018
Tools
ExperimentationABTasty, ConfigCat, Firebase, statistical test design
AnalyticsGA4, GTM, BigQuery, SQL, Looker Studio, Clarity
PaidGoogle Ads, SA360, Campaign Manager, Meta
Tech and AIJavaScript, HTML and CSS, Claude and AI agents
Education
MSc in Digital Marketing and Communication · IMF Business School
BSc in Business Administration · Complutense University of Madrid
Erasmus exchange at the University of Graz, Austria
Also
Founded an events company at 19. Won Startup Weekend Tenerife with Dtapapp.